For Indian Apparel Ecommerce Founders
PRICE YOUR PRODUCT FOR PROFIT — NOT JUST SALES.
The practical pricing system that shows you what one order really contributes — after COGS, shipping, payment fees, RTO, discounts and ads — so you price with numbers, not hope.
25-page Playbook · 6 Calculators · Pricing Audit · 100 Product Pricing Examples
One-time payment · Instant digital access
The core problem
₹1,499 SELLING PRICE ≠ ₹1,499 PROFIT
Every order carries a stack of variable costs most founders never add up before they price. If you haven’t calculated this stack, your price is a guess.
Illustrative example
Change the question
Stop asking “what will customers pay?” Start asking “what can my business support?”
01
CALCULATE
Work out your true landed cost per unit.
02
CHECK
Contribution, break-even ROAS, RTO reserve, discount floor.
03
DECIDE
Set a price your business model can actually support.
04
SCALE
Increase spend only when the economics hold.
What you get
ONE PRICING SYSTEM. NOT JUST ANOTHER PDF.
A 25-page playbook plus the working tools to apply it to your own numbers — everything below is included.
Component 01 — The Playbook
Pricing It Right — The Indian E-Commerce Apparel Pricing Playbook
The full framework: landed cost, contribution, maximum CAC, break-even ROAS, RTO reserve, discount floor and pricing audit — written for Indian apparel ecommerce.
- 25 pages, zero fluff
- Built around real order economics
- Founder Pricing Command Center included
Component 02
Apparel Landed COGS Calculator
Component 03
D2C Pricing & Profit Calculator
Component 04
Break-Even ROAS Calculator
Component 05
RTO Cost Calculator
Component 06
Discount Floor Calculator
Component 07
Bundle & AOV Calculator
Component 08
Apparel Pricing Audit Checklist
Component 09 — Bonus
100 Product Pricing Examples
Illustrative worked examples — copy the method, not the prices.
Built for every pricing decision
ONE SYSTEM. MANY PRICING PROBLEMS.
New SKU
Price it before you launch it.
Meta Ads
Know the CAC your price can absorb.
RTO
Build the cost of returns into the price.
Discounts
Set a floor before you run a sale.
Low Margins
Find which cost is eating the order.
Competitor Pricing
Match strategy, not someone else's price.
Bundles / AOV
Raise order value without breaking margin.
Scaling
Grow only what the numbers support.
Different problem. Same system.
The cost of getting it wrong
₹499 ISN’T THE EXPENSIVE PART.
Illustrative example
₹50 underpriced × 1,000 orders = ₹50,000 gone
Underpricing doesn’t hurt once — it hurts on every order, every day, at every scale. This system exists so you catch it before it compounds.
Who it’s for
Get the complete pricing system
GET THE COMPLETE PRICING SYSTEM.
Playbook · 6 Calculators · Pricing Audit · 100 Examples
Current launch price
Future price: ₹799 · One-time payment · Instant digital access
This is a digital product. No physical item will be shipped. After successful payment, you will be redirected to the download page.
Know the economics before you scale the product.
FAQ
BEFORE YOU PRICE IT RIGHT.
No. It combines the Pricing It Right playbook with a practical pricing toolkit designed to help you apply the framework to your own apparel products.
WHAT SHOULD YOUR PRODUCT ACTUALLY SELL FOR?
Don’t guess. Calculate the economics behind it.